Day: September 4, 2024

Fashion

With the help of Douyin, luxury brands are building and reshaping their marketing environments

“It has captivated me and stolen my heart.” For Generation Z, developing a fondness for a high-end label is as simple as tuning into Douyin. With over 600 million DAU, Douyin has the largest user base, especially the GEN Z generation with strong personal opinions, which is the mainstay of the rapidly growing luxury consumption […]

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